Optimatch Chat Service
- Home
- Portfolio
Case Study: Optimatch - A Social Connection App
Summary
Optimatch is a social connection app that connects individuals based on shared interests. Users create profiles, select interests, and are matched with nearby individuals with complementary interests. The app enables users to view nearby matches, initiate chats, and build friendships.
Problem Statement
Traditional social media platforms prioritize existing connections over new ones, making it difficult for individuals to expand their social circles and connect with like-minded people in their area.
Solution
Optimatch addresses this challenge by providing:
- User profiling and interest selection
- Matching algorithm for nearby individuals with complementary interests
- Location-based matching
- Chat functionality for connection and friendship building
- Follow system for ongoing connections
Key Features
- User profiling and interest selection
- Matching algorithm and nearby matching
- Location-based matching
- Chat functionality
- Follow system
Benefits
- Connects individuals with shared interests
- Expands social circles
- Enables meaningful connections
- Convenient and user-friendly interface
- Location-based matching for increased relevance
Target Audience
- Individuals seeking new connections and friendships
- People interested in meeting like-minded individuals
- Social enthusiasts
- Those looking to expand their social circles
Marketing Strategy
- Social media marketing and influencer partnerships
- App store optimization and promotions
- Referral programs and loyalty schemes
- Targeted advertising on social media and Google Ads
Conclusion
Optimatch revolutionizes social connections by providing a platform for individuals to connect with like-minded people in their area, fostering meaningful relationships and friendships.
Date
August 02, 2023
Tool
Figma
Category
App Design
